Smith Publicity Blogs

  When you search for book publicists , you will find hundreds of freelancers and agencies claiming to be the best. But in an industry built on relationships, reputation, and results, few can match the track record of Smith Publicity. Founded in 1997, Smith Publicity has not only survived the shifts in the publishing landscape—from print dominance to the digital revolution and the rise of AI—they have thrived by adapting and leading. A Culture of Collaboration The cornerstone of the Smith Publicity model is the team approach. Unlike agencies where an author is siloed with a single rep who may be juggling 20 clients, Smith ensures that every campaign benefits from collective brainpower. Weekly strategy meetings allow the team to share contacts and ideas across departments. If a publicist on the business team has a contact at The Wall Street Journal who is looking for a story that fits a fiction client, that information is shared instantly. This cross-pollination of opportunities i...

  The book industry undergoes rapid change each year, creating an environment where authors must adapt to keep up. With more authors entering the field, a growing number of titles available, and an expanding array of online platforms for discovering books, the landscape for book promotion services has transformed dramatically. If you're an author returning after publishing your first book a couple of years ago, you may find it essential to revise your strategies to meet current trends. Authors who embrace these changes are often the ones who find success, especially with demanding readers.  Meeting these expectations can set authors apart in a crowded market. Today's authors are increasingly becoming well-informed self-publishers, taking the reins of their careers by bypassing traditional publishing routes. The effort put into self-publishing opens opportunities for many to share their stories with the world, even those who may have been turned down by traditional publishers....

Are you an author looking for new ways to reach readers? Book promotion events can feel daunting, but they are a powerful way to connect with your audience and increase sales. If you are learning  how to market your book , understanding how to use events is key. A firm like Smith Publicity, a New Jersey-based leader in author promotion, can guide you through this process, but let's first explore how you can leverage events on your own. Events help you meet readers face to face. This creates a real bond. People who meet you are more likely to buy your book. It puts a human face to your writing. This connection is strong. It turns casual readers into loyal fans. You can share your story in a personal way. Book signings should be more than just signing books. Make them an experience. Give a short presentation about your book's topic. Share what inspired you to write it. Hold a Q&A session with the audience. This makes the event interactive and memorable. It gives people a reas...

Before the digital era transformed book marketing services , authors and publishers relied on outreach to television, radio, magazines, and newspapers. Today, while online platforms such as websites, blogs, and social media are crucial components of book marketing, they are most effective when used with traditional media. The combination is essential for thriving in the current competitive bookselling environment, whether online or in physical stores. With the number of books being published each year soaring, the competition has intensified, making it vital for authors and publishers to adapt.  For those in the publishing industry, mastering the use of traditional media has emerged as a decisive advantage. Many established norms about book promotion have shifted; the boundaries between different media types are increasingly blurred. New media have proliferated, leading to hybrid forms of distribution that blend the digital and traditional realms. For instance, internet TV and radi...

Self-published authors should work with book marketing companies with as much attention and detail as a traditional publisher. With numerous books being released at similar times, it's crucial to stand out in a competitive market. A well-designed author website is now an essential tool for any writer—no longer a luxury or optional feature. Planning and having your website ready before your book release is a smart strategy. Readers and potential buyers turn to websites to find information about authors, and presenting a professional online presence can significantly enhance your personal brand.  So, what should you include on your author website? Start by creating an "About the Author" page. This section serves as your biography and should be tailored to resonate with your target audience, as well as media representatives and book reviewers. While you can sprinkle in some personal anecdotes to make it relatable, it's vital to maintain a polished, professional tone. En...

What separates authors who fade away from those who build lasting careers? The difference often lies in a strong author brand that connects with readers and builds credibility in a competitive market. Creating a memorable brand requires strategy, consistency, and expert execution. Smith Publicity, a New Jersey-based author promotion and book marketing company, understands that branding is more than just selling books. It is about building relationships with readers and opening doors to opportunities that extend far beyond the page. Your author brand is your professional identity. It shapes how readers see you and whether they trust your expertise. A strong brand creates recognition and makes you stand out in a crowded space. It tells people what to expect from your writing and helps them decide if your work is right for them. Start by defining your unique value. What makes your perspective different? Your personal story, experiences, and background all contribute to your identity. May...