Smith Publicity Blogs

If you're writing and planning to self-publish a book, don't overlook the need to publicize it for success. There's no doubt that the writing process was all-consuming, but your work also needs various book marketing services to succeed. In today's hyper-competitive marketplace, only well-marketed books have a fighting chance. When you plan a book publicity campaign, there are as many mistakes to avoid as there are good things to do. Believe it or not, many authors make mistakes that detract from the goal of having the book discovered by interested readers; it's vital to promote the book to the right audience. First and most importantly, publicity must be targeted. For example, while a mention of your book on a hit show or in a widely read spot is nice, it only helps if the audience has a genuine interest. Many first-time authors become hung up on publicity in the most visible spots, regardless of the audience. What's most important is to focus strategically on...

If you're an author researching book promotion ideas, you're likely to wonder about including video in the book marketing strategy. Past experience and data show that your personal exposure and that of your business or professional practice will expand through video marketing campaigns. It can also have an excellent return on investment (ROI). Latest surveys and research have shown that 70-percent of marketing experts say that video converts faster than other media. Another questionnaire showed that 59 percent of senior executives tend to watch a video rather than read the text. You will see the impact of video instantly. It also provides a boost to other marketing strategies. For instance, when marketers add a video to an email, the click-through rate can jump by 200 to 300percent. Featuring video on website landing pages can boost conversion by 80percent. Considering all of this, you may want to consider producing a video seriously. First, consider how videos can be a part ...

The author's social media pages can be a perfect way to draw exposure to a book, and if you're concerned about book publicity , it shouldn't be ignored. When you continue to engage your fans and draw new ones, they will, by default, become more interested in your book(s). The aim is to create long-term, authentic relationships focused on the sharing of valuable knowledge. When social media posts are relevant, timely, and well-written, followers become fans and future book buyers. But you can't be blunt or excessively promotional. It requires meaningful engagement over a prolonged period. Many readers have a huge interest in getting to know authors and finding out more about their work. If you're a non-fiction author, you can share an interesting topic as well as your insights about it. Therefore, great social media posts can include facts and information. These are what you developed while researching your book and new information about your book topic that is in th...

After writing a book, figuring a way to make it stand out among the hundreds of thousands of others published in the same year is a struggle. There are also contrasting theories on how to market your book , each with significant benefits. Book advertisement and marketing experts suggest a creative campaign that can increase awareness and reach target readers. Due to the power of the internet today, you need to include web elements in your book marketing plan. Without them, you risk losing a significant portion of your audience. Traditional techniques, however, cannot be ignored. Online book marketing has to occur on the most influential sites. The challenge, though, is that everyone else is on them, so the rivalry can be fierce. As a first move, you need to get your book in front of the publishers. You may share a book in an e-gallery or digital gallery with book reviewers and other experienced readers before it is published. Media covering books often frequent these pages, and a singl...