With the rise of self-publishing, even more people these days are searching for information about how to market a book. On the one hand, the internet has created more book marketing opportunities. But on the other, it had ushered in a flood of new titles. The upshot is that promoting and selling books has never been easier but also never been more competitive. Many of the wisest authors employ a variety of techniques, each one carefully chosen to suit the book they're promoting. Traditional publicity techniques also prove very useful in effective book marketing campaigns. For example, interviews on radio and television not only reach their audiences but can be promoted on social media with links. The same holds for articles in newspapers and magazines – or their connected websites – which can be excellent content for a book or author website. Media coverage in the form of articles and interviews confers an endorsement of sorts on a book and author. Even though it is unspoken, th...
Founded in 1997 by Dan Smith, Smith Publicity Inc. began as a one-person operation and has evolved into the most prolific and successful book marketing, book publicity and book promotion agency in the publishing industry. The firm has promoted over 3,500 books and authors – the most ever by a book publicity agency in publishing history. https://www.smithpublicity.com/