Smith Publicity Blogs

                                                   Each year more and more books are launched – both by traditional publishers and self-published by their authors. It's made book marketing one of the hottest topics in the publishing industry. Whether eBooks or printed copies, everyone wants brisk sales and superior visibility for their titles. While optimal marketing strategies vary from book to book, many constants hold for many books. They are effective online promotion, publicity efforts aimed at media, and, where appropriate, events like book signing and author presentation. When combined in the optimal mix, these can help sell books. Employing a professional book publicity firm like Smith Publicity also is an excellent idea. They are professionals and can help market a book. Their proven methods are based on years of successful experience. If you...

                                                          Nearly every author dreams of a network morning TV interview as an integral part of their book marketing campaign. While there is no doubt that high-profile interviews help, the truth is that smaller things often have a more significant impact on book sales. One ideal example is radio interviews. Because they can be completed by phone, they don't take up a lot of time, and the results can be significant. On the radio, interviews tend to be much longer than on television, and the audience pays close attention. The long-form interviews for which radio is famous allow authors the opportunity to take questions from listeners via telephone – and to build more excellent rapport with the audience. The more someone becomes interested, the more inclined they are to buy a book. There's also ...

                                                         The internet is filled with advice about how to market a book – some of it is correct, while other parts are not as helpful. According to the pros at Smith Publicity , effective book marketing requires a combination of tactics. But they are selected depending on the book, author, and target audience. The concept of discoverability is the key to everything. It means getting information about the book into places where potentially interested readers can discover it. Some of these places are obvious, and others are not. There is also no doubt that online promotion, often through large bookselling websites, are more plentiful than ever before. But at the same time, traditional publicity methods involving articles and interviews in the media continue to produce impressive results. Anyone...