Smith Publicity Blogs

  If you're an author deciding on how to market a book , consider writing a bylined article. They are 700-900-word stories in your area of expertise that can run in print or online outlets. You can demonstrate your knowledge and will receive full credit as the writer. In the brief bio at the end, you'll have an opportunity to include your book title. The idea of writing and publishing such an article is to reach readers who then might want to learn more. They could buy your book, hire you to be a speaker or consultant, or begin using your products. It's an excellent way to connect with new readers and clients. Links from bylined articles to your website, and vice versa, are incredibly helpful to book marketing.   You also can use links to the article as content for your social media posts. When a respected outlet chooses to run an article you've written, it helps build credibility and stature in your field. The links to your website are highly regarded by search eng...

  Children’s  book publicity  includes many specialized promotional opportunities. If you’re an author, it’s wise to get underway with marketing as your book is released. While it’s an excellent idea to plan events that reach young readers, always keep in mind that kids don’t buy their books. As a result, it’s vital to reach parents, grandparents, teachers, and librarians with news of your book. It takes planning and finesse, but when you market to the right groups and become popular, children’s books tend to sell well for many years. Each new generation brings a group of readers appropriate for the book. One of the most obvious avenues for children’s book marketing is school visits. They’re a fun way to  promote kids’ books,  and if you’re a parent, begin at your child’s school. At many schools, the best contact is a librarian or media specialist to set up an event. Most are reachable by email and are members of email lists for their school district or state. B...

  Nearly everyone today agrees there is a role for social media in  book marketing . It is a useful way to bring attention to books and authors and is now a part of most marketing plans. The purpose is to reach and engage new and existing followers and to increase people's interest. The value can be immediate-term as in support of the launch of a new book or longer-term for the development of loyal readers and fans. Ideally, followers share an author's posts to extend their reach substantially. It's a low-cost marketing approach that can help sell books and build an author brand – more visibility is helpful in many ways. Readers like the idea of building genuine relationships with their favorite authors. In the beginning, they may be drawn to your book topic but, over time, will become interested in more. Therefore, there is much related to your book that can be shared online. For example, facts and a bit of information gathered during the book research process. Information...

The most effective book promotion services include creative marketing campaigns that raise awareness and help spark sales. Tie-ins to current events can be especially significant because they draw people's attention promptly. One of the most obvious is the event sponsorships. They're equally effective when close to an author's home base or far away. It's relevant to the book and topic that matters most. It can be a charity golf tournament, blood drive, go-kart race, or nearly anything else. Event planners are always looking for sponsorship dollars to find their plans. Many times, the required amounts aren't high. Event tie-ins are effective ways to get a book marketing campaign underway from the first moment a book and author are added to a list of sponsors. Many times, sponsor lists are added to event programs, banners, signage, and of course, websites. Sponsor listings can be written in any way that is most useful to promote a book, and it's an author. Eve...

                                             When traditional publishers release new books, a marketing campaign accompanies the launch to help the title sell copies. It's a given that book promotion services are essential to compete in today's crowded marketplace. Authors who self-publish must take on these responsibilities because they do not have the support of a publishing house. While it's possible for an author to promote a book without support, most hire a professional book marketing and publicity firm. Expert book marketers use a mix of tactics to gain exposure. Publicity needs to reach target audiences of potential readers. People often buy books after seeing an author interviewed or reading an article that mentions a book. Most of these continue to originate in traditional media – TV, radio, print – and then are picked up or repurposed online in many places. A...