Smith Publicity Blogs

  When it comes to ideas for  how to market a book , the list of possibilities is longer for non-fiction titles because they are more marketing-friendly. It's because non-fiction books nearly always provide helpful information on topics of interest. As a result, both the media and the public regard them as valuable. Some even go as far as featuring cutting-edge or controversial information -- which many times makes them automatically newsworthy. Often, non-fiction titles help readers solve problems and improve their lives. Books in the self-help, health and wellness, business, and political genres are media favorites. An effective non-fiction  book marketing campaign  starts with media outreach and targeted pitches. If your first thought is this approach sounds old fashioned, consider this: media content is what feeds the internet to a significant event. Therefore, pitches to relevant editors and producers, are crucial, along with outreach to bloggers. Since the begi...

The most useful book promotion services depend on many factors – and a book's cover is a significant one. It needs to be professionally executed along with the back cover, title, subtitle, and author photo. When any of these is not given enough attention, a book's publicity valuer and chances for success are often diminished. It's crucial to hire a graphic designer who has successful experience in creating book covers. Book design is a specific skill requiring knowledge of trends in imagery, colors, and typography – not to mention expertise in print production and e-book presentation. Covers set the tone for the book and it is crucial to recognize their importance. There are many details to consider throughout the process, such as the need for the cover to work in thumbnail size for booksellers online . In many cases, readers discover a book while browsing online, and an eye-catching thumbnail can be what draws their click to find out more. Sometimes exceptionally well-w...

  In the earlier days of book promotion , there were fewer options. Publicists pitched newspapers, magazines, TV, and radio – and today, those four are regarded as traditional media. While the digital revolution has transformed the marketplace, traditional media still have significant value in book marketing. It's because everything appearing in print or being broadcast ends up on the internet as repurposed content.   Therefore, the overall audience for traditional media coverage has expanded in many ways, because more people are reached later online. The most successful book publicity campaigns today combine traditional media with a visible online presence. The two are more powerful than ever and are why today's bookselling marketplace supports a record number of titles in print. Competition is intense, and authors need everything on their side to succeed. Professional book marketers employ an array of tactics to reach interested readers and help them discover new books. T...