Smith Publicity Blogs

An increasing number of authors are interested in  how to market a book  with social media contests for a good reason – they can be useful and don't cost a lot. A unique and well-planned contest on the social media channel of your choice can help expand your audience. It also allows you to engage with prospective readers and existing fans. As a result, they're a useful way to promote your book and name online. If you've never tried holding a contest before, it can be easier than you think. Like anything else, you need to begin by setting expectations and goals. Once you do, you're ready to get underway. Goals are  book and authors social media  contests might include trying to build your email list or simply to gain followers on a specific platform. If gathering emails is the goal, it's evident that entering the contest needs to require the submission of an email address.  Being clear about what you hope to accomplish with your content is crucial to planning and...

If you're an author reading up on how to market your book with a website, you're on the right track. Professional book marketers advise there is enormous value in excellent author websites and blogs. They serve as the essential online hub of information where fans, reviewers, and the media can visit to find out more about a book. Related blogs provide authors with expanded opportunities to connect with fans and others with well-written and thought-provoking posts. When well-developed and user are friendly, author websites are considerable assets to book marketing campaigns and author branding. Your author website should be customized and an excellent reflection of your book, personality, and expertise (or industry). Book covers are among the best visuals for the site and often are displayed prominently on the home page. Also, there should be links that take site visitors to a place where the book is for sale. It's best if the links are available from every page in a visu...