At the beginning of self-publishing, more than a few authors finished their book, had it published, and waited for it to sell. When not much happened, it was a rude awakening. Today, most are aware it requires publicity and promotion, and therefore at some point, research how to market my book . While it is true that many self-publishing platforms allow authors to post in a database seen by book distributors, success often requires being more proactive. But nearly everyone needs a well-rounded marketing plan to get their work into stores and on the minds of readers. An important initial question for self-published authors to answer is who my audience is? Selling books requires target readers, and deciding on who they require identifying groups of people interested in your book and its topic. It may take some research to decide on various demographic factors that may include age, gender, career, education level, etc. Once you have an idea in mind, then you've begun to establish y...
Founded in 1997 by Dan Smith, Smith Publicity Inc. began as a one-person operation and has evolved into the most prolific and successful book marketing, book publicity and book promotion agency in the publishing industry. The firm has promoted over 3,500 books and authors – the most ever by a book publicity agency in publishing history. https://www.smithpublicity.com/