Smith Publicity Blogs

Times have changed since the days when most book buyers made their decisions standing in the aisles of a local bookstore. Now because book retailing has moved online to a large extent, people see thumbnail size images of book covers, and it's changed the game. When it comes to how to sell a book , covers that do well also in thumbnail size are essential to book marketing success. Top designers remind authors and publishers that the cover needs to contain visual cues about the genre. For example, fiction covers might be thrilling, romantic, or reassuring. The potential buyer needs to get an impression. Nonfiction book covers also need to convey something specific. If you've written a self-help book, its cover should make someone feel much differently than they would when seeing a romance novel. It's important to research other covers in your genre to understand what might fit best on the cover of your book. Of course, there is room for creativity, but it can't be confus...

If you ask most authors, their goal is to write a bestselling book. Being able to call yourself a bestselling author improves your professional prospects in many ways. When you're in the planning stages and thinking through how to sell a book , make sure your author platform is well developed. A platform refers to the group of people you can reach with your message (or story) – and therefore will buy books. A highly engaged audience equates to customers, which is what every business needs to succeed, and book publishing is a business. Fans who have bought into the author's message are vital. For all books, the content is the crucial success factor, and any title that succeeds has outstandingly helpful or entertaining content. To have a bestseller, you need to sell thousands of books within a week or other short periods – sometimes referred to as a high sales velocity. It's when having a loyal and interested fan base comes in. When you as an author can activate a large group...