Smith Publicity Blogs

 If you're writing a book or planning to write one, prepare yourself for doing the publicity it will take to help make it a success. Unless you're a talk-show host with promotional opportunities and an existing audience or a social media influencer with hundreds of thousands of followers, you'll need a marketing campaign. As book publicists know, meeting the competition requires a wall-rounded program and one that includes blogs. Blogs span an infinite variety of topics and interests, making them ideal for book and author promotion; here's why: Niche audiences with a keen interest in a subject will buy books. Most people who follow blogs are loyal and read posts routinely. They also probably like the blogger and will be impressed (and interested) when a book or author is featured. The best bloggers engage and interact with their audiences as ways to foster loyalty. They have trusted relationships with their readers and understand the content that will generate new or f...

  Marketing a book is a competitive endeavor these days, and if you're a first-time author, you want to do well against other writers. Therefore,  book publicists  will remind you there are several essential elements for a media campaign, and one of them is a well-written author's bio. There are more than a few stories about people buying and reading books after they've found out more about the person who wrote them. One way it happens is with a well-written bio. When you're planning to write yours, think through how you want to develop your author brand as well as what you'll include in the bio text. Successful book marketing campaigns are multi-faceted, and it means you need more than one version of your author biography. The main one is a longer-form text that will go on your website and in press kits developed for the media. The second is a shorter version for other marketing materials and perhaps the back cover of your book. The last is a very brief one of one ...

  Everyone likes to bask in the glow of compliments and kind words, and authors are no exception. It's hoped the book reviews will be favorable, but sometimes things turn out differently. A  book publicist  will tell you that a bad review doesn't need to be ruinous, but they're still challenging for an author to handle. If you happen to be on the receiving end of a bad review, there are dos and don'ts for handling the situation. First and most importantly, don't respond to the reviewer – not even indirectly on your social media. There's no need to defend yourself, and it's better to let favorable reviews do it for you. Having thick skin is beneficial for an author, and if you're a first-time writer, it's time to begin toughening up. Also, responding to a bad review or complaining about it can make you come off as a sore loser, and it won't help you in the long run. It's also worth remembering that many works that have become famous (and influ...