Smith Publicity Blogs

Everyone today has heard stories about products and services that have become runaway hits after thousands of views and shares on social media. Therefore, authors try to use it to promote their books. But as a publicist,   literary agent , or anyone else helping an author will tell you, it needs to be done well to be effective. While a handful of books may be successfully marketed with social media, the vast majority benefit from it when combined with other methods. Nearly always, authors need to begin building a following long before their books are published. It doesn't happen overnight. Well-crafted social media posts and a substantial following help authors build credibility. When you publicist pitches an editor or producer about you and your book, they often check social media. If your posts and following make a favorable impression, it can help secure coverage. The size of your following is influential to anyone wanting to cover or interview you because they hope you will cro...

Like many other nonfiction titles, business books are marketing-friendly because they are often newsworthy and of interest to the media. A good business book publicity campaign contains many dimensions, each of which will reach target readers. Most top-selling books about business help solve a problem, explain how to succeed or become more profitable, and contain information that people regard as new or unique. Business book marketing campaigns include media outreach and well-crafted pitches to potentially interested editors and producers. Get it right, and they'll cover your book launch. The facts and concrete information included in business books make good story ideas for the media – and excellent interview topics. The most effective press materials are to-the-point, usually brief but not always, and contain information that easily translates to news and current events. Meeting people's needs of helping them in ways seen as valuable also helps a business book win the media...

Many self-published authors in the business genre need to promote their books on limited budgets. While small budgets present challenges, there are still ways to earn publicity for business books and build your author brand. The ultimate goals are helping target readers discover your book and sparking sales. The key to success is a focus. Your book won't appeal to everyone, and you need to focus on people who would be the most interested in it. The litmus test for everything in your publicity plan needs to be introducing your book to the ideal demographic and building your name as an author. Promoting a business book on a small budget requires you to maximize your opportunities with large online booksellers. The information you include in your listing can either turn people off or draw them in and make them want to find out more. Make sure your content showcases your book in every favorable way possible. Be clear about who it is intended for, why it's different from other titl...

A book's title needs to be unique and catch people's attention, and it's no exception for titles in the nonfiction genres like business books. But much of sales and success depend on the information conveyed by the subtitle.  If you've been reading about how to market my business book , make sure you devote ample time to writing a subtitle that clearly describes the book's topic. It needs to clarify the purpose and value of the book – which are the things that make most people want to buy a copy and read it. With the intense competition for new books today, the subtitle needs to be on point. The best subtitles aren't too long, but they are descriptive. To give the title the needed freedom to be catchy, clarity in the subtitle must do the work in communicating what the book is about. Most people buy and read nonfiction books to learn something or enjoy a perceived benefit of help or new knowledge. In the business category, it's especially true, and readers wi...