Smith Publicity Blogs

Given the competition in today's bookselling marketplace, authors and publishers face significant headwinds when promoting new titles. If you ask a  book publicist , they'll tell you a well-rounded promotional campaign is your best bet. The goal is to reach target audiences with news about the book and its launch. It can happen online and in traditional media – ideally, both working together. Doing it successfully takes both skill and patience (and time). While some authors handle things DIY and go it alone, most benefit from the services of a professional book marketing firm with extensive experience. eBooks are a category to look at when you're planning a book promotion campaign. Experience so far shows that their readers are highly responsive to promotions. It often means selling downloads at a reduced price. While they may not be your most profitable sales, the downloads will show sales activity and move your book higher on the recommendation charts of large online book...

There is continuing debate among publishing pros like publicists,  literary agents , publishers – about the role and value of social media in book marketing. Unless you're a major celebrity, experience has shown that a social media-only book marketing campaign rarely leads to significant success. But there is an increasing body of evidence that it can be advantageous when part of a broader campaign that includes media outreach, events, and other traditional methods. If you're an author, you'll want to carefully plan your book launch and publicity and support it on your social media. Build your following early. Developing a sizable following takes time and authentic participation. If you're overly promotional, people will lose interest in your posts. You need to be present (but don't post too often) consistently and offer helpful information that people value. Therefore. It's essential to learn some dos and don'ts to help you find greater success. One of the ...