Smith Publicity Blogs

Planning strategically with clear goals in mind and tactics to accomplish them is the key to success in  book marketing . It’s especially true for authors in nonfiction categories like business book marketing who have significant publicity opportunities. If you’re an author working with a publicist, holding an initial brainstorming meeting is always beneficial. It can focus on the book, messages for the media, personality of the author, and much more. Creativity is vital throughout a marketing campaign because other books and authors are competing for the same media coverage. Uniqueness always wins the day. The best brainstorm sessions are open to ideas but also focused on what’s realistic for a book and author. For example, if someone is extroverted and does well in public speaking or being interviewed, then it’s wise to seek those opportunities. But for people who are more introverted, it might be wiser to emphasize other publicity tactics. Book publicity campaigns today are well...

Today's bookselling marketing place is legendarily competitive, but on the upside, there are more ways to promote a book than ever before.  Every good  book publicist  has a range of proven successful tactics, and podcasts are one of them.  Unlike mentions in articles or brief TV interviews, podcast interviews are generally long-form and conversational with an audience of highly interested listeners.  They are an excellent platform for authors because they're easy to do, and niche audiences tend to be more responsive (book buyers) than mass audiences.  Each year podcast listenership continues to grow. One of the things people enjoy most about podcasts is their convenience.  It's easy to listen while commuting, working out at the gym, driving, or doing many other activities.  Mobile apps and the rise of smartphones as the predominant means of going online are helping podcasts more.  Current statistics show 62 million Americans listening weekly...

The book reading boom and resulting sales that occurred during the coronavirus stay-at-home orders have led many people to try their hands at becoming authors. Writing and publishing are significant achievements, but marketing is the third essential component, as a  book publicist  can tell you. For self-published books, there has become an increasingly agreed-on group of fundamental marketing activities. They're required to help target readers discover a book and potentially buy (or download) a copy to read. No matter how a book is published, it competes against all others in the crowded marketplace. While there is no doubt the interest and especially social media have a role in marketing a book, they are generally not enough to bring success. Coverage by traditional media continues to be a powerful way to reach audiences and is crucial to building credibility. All producers and editors receive hundreds of pitches each week for coverage, and many are for books. If you can't a...