If you're an author, the back cover of your book is a significant sales opportunity you can leverage. Back cover copy is something people read in bookstores and online to learn more. Book promotion services professionals know that well-written blubs can help sell copies. Writing the paragraphs for the back cover is a distinct skill, and even experienced writers can benefit from a refresher on what works best. There are new requirements given the realities of today's bookselling marketplace, including brick-and-mortar stores and substantial online sellers. Keywords need to be included to benefit the online sellers. Most publishing industry veterans agree the information on the back cover tells prospective readers (and book buyers) what the book is about -- and what to expect when reading it. These recognize the business side of bookselling and are intentional marketing moves to entice buyers. As a result, back cover blurbs need to be well written to achieve the specifi...
Founded in 1997 by Dan Smith, Smith Publicity Inc. began as a one-person operation and has evolved into the most prolific and successful book marketing, book publicity and book promotion agency in the publishing industry. The firm has promoted over 3,500 books and authors – the most ever by a book publicity agency in publishing history. https://www.smithpublicity.com/