Smith Publicity Blogs

  Author book tours and in-person appearances for signings and presentations were mainstays of book publicity services for decades before the pandemic. In its aftermath, they are resuming, although replaced in some cities with virtual appearances. An author's contact with target readers and the media can start a buzz for nearly any book and its target readers. Resuming tours has made sense for many book launches because the bookselling marketplace is so crowded and competitive. People today are surprised (or flattered) when a writer travels and appears in person, and it's an advantage.  Getting your book into the hands of readers who will enjoy it and talk about it to others is the point of any promotional activity. Therefore, make sure books are available for sale anywhere you appear. Often appearances, signings, and presentations are planned for bookstores which easily facilitate sales. But if you appear at a library or other venue, make sure to arrange for book sales. Depe...

Media coverage sparked by book publicity services is an essential marketing function in the opinion of many publishing industry veterans. It's because earned media coverage that reaches target readers improves discoverability. Whenever budgets allow, it's always helpful to have a publicist or PR firm on your side. When you're ready to take the step and retain a firm, the question is how to select the one that's best for you? While it's not an exact science, there are things you can do to help ensure a good fit. PR is a people business, so the interpersonal dynamic needs to be comfortable and productive.As you would when considering any professional of their firm, don't be reluctant to request references. Seeing what past clients have to say can be valuable in your search. It's also important to have conversations with the person or firms you're considering. If the relationship is communicative and easy, it can signal people you can work with productivel...