Smith Publicity Blogs

  Each year, the pace of change accelerates in the book industry. There are more authors, more titles, and new places to shop and find out about books online. As a result, book marketing is changing to keep pace and has been forever transformed by the internet. If you're an author returning to the marketplace with a second or third book, you may need to adapt some of what you did the first time if it was more than a year or two ago. Authors and publicists who anticipate change and lead it are the ones who can expect the most success. Today's readers have higher expectations, and it helps to exceed them. As readers are becoming savvier, so are authors. One of the trends today is the highly informed self-publishing author. They are finding ways to skip the traditional publishing houses and reach their readers directly. It takes more work and organization, but it also allows many people to publish books that might previously have been turned down. The rudimentary thing for a book ...