Podcasts today offer some of the most productive (and profitable) opportunities to promote a book. Everyone involved in book marketing services is on board with their effectiveness, and authors can have personal podcasts or appear as guests on other ones. They have fewer content restrictions than radio interviews, and each year their audience grows. Their rise has coincided with the increase in the popularity of blogs, and both reach niche audiences highly interested in a topic. It's the opposite of the previous mass media that reached large general audiences, many of who weren't interested in a book's subject. One of the significant advantages of podcasts is their length. In traditional media, especially television, interviews are usually three to five minutes. Podcasts are commonly 30 or 60 minutes, giving you much more time to build a rapport with listeners. More extended conversations are more thoughtful and have a better chance of sparking someone's interest in b...
Founded in 1997 by Dan Smith, Smith Publicity Inc. began as a one-person operation and has evolved into the most prolific and successful book marketing, book publicity and book promotion agency in the publishing industry. The firm has promoted over 3,500 books and authors – the most ever by a book publicity agency in publishing history. https://www.smithpublicity.com/