Successful book publicity campaigns for business titles have many things in common with marketing programs for other genres, but there are also some differences. Because business leaders write books for many reasons, including self-promotion, the nuances of their publicity campaigns are specific. Many begin with their professional networks, some of whom may advise about the book topic and how to approach the subject. It continues after publication and as the book PR campaign gets underway. Business authors can engage their professional networks with news of their book’s publication. While writing and then after publishing a book, business authors are well advised to stay active online. The most obvious places are business-oriented social media sites, which include speaking platforms, industry conferences, and trade shows, if applicable. Blogging is a wise investment of time; don’t forget to guest post on other people’s blogs if the audience is right for your book. Pod...
Founded in 1997 by Dan Smith, Smith Publicity Inc. began as a one-person operation and has evolved into the most prolific and successful book marketing, book publicity and book promotion agency in the publishing industry. The firm has promoted over 3,500 books and authors – the most ever by a book publicity agency in publishing history. https://www.smithpublicity.com/