There's a double-edged sword for people who write books today. On the one hand, sales are up, and there is a significant opportunity; on the other, the competition is fierce. As a result, book publicity campaigns have taken on added importance. They generate media coverage and online visibility and connect new books with target readers when well-planned and run. They're the best way to give your book a chance to succeed. Writers who are less aggressive with promotion run the risk of lower sales and less notoriety. If you're getting ready to publish your work, read on for clever PR tips that will help. The first thing to decide is who will be interested in reading your book. Clearly defining a target audience drives every decision in your marketing plan. It guides media pitching because presenting your book to those interested is the surest way to be mentioned or interviewed about it. We're also in an era of niche marketing instead of mass marketing. Therefore, ...
Founded in 1997 by Dan Smith, Smith Publicity Inc. began as a one-person operation and has evolved into the most prolific and successful book marketing, book publicity and book promotion agency in the publishing industry. The firm has promoted over 3,500 books and authors – the most ever by a book publicity agency in publishing history. https://www.smithpublicity.com/