Smith Publicity Blogs

When you write a quality book and meet the competition effectively, there's significant opportunity for authors today. But as book marketing services experts will tell you, success relies on a well-planned and well-timed promotional program. Your target readers have other choices, and many authors are competing for their attention, so you need to promote to stay top of mind actively. Creativity in your campaign is always beneficial, but in a way that's understandable to your audience. The trick is to appear fresh and unique but within the realm of your genre. Each one has trends and norms that readers understand. Even though most books are still read in published form, you can use eBook price promotions at the beginning. They help you climb quickly on sales charts and attract the attention of algorithms on online booksellers. When they begin recommending you to other browsers, you'll see an uptick in sales. Holding a limited-time deep discount on eBooks to encourage downlo...

Nearly everyone with experience in book marketing services will tell you that nonfiction books have a built-in PR advantage. Almost all are about topics the media finds newsworthy and is interested in covering. Therefore, PR programs for nonfiction books can produce more significant results. Publicists work closely with authors to find the most buzzworthy points in a book and call them to the media's attention. It's likely other books on your topic have gone before you and the trick is the explain what makes yours unique. When you do, it paves the way for interview appearances and news coverage. Good PR people think like the editors and producers they work with and package information about your book accordingly. When you show that you'll attract their audiences' attention, you'll have a leg up in earning coverage. Authors who handle their book PR media appearances well are often asked back for future shows or called for comments on current news. Those relationship...

Writing a book is a big undertaking but one that excites many people. If you've been bitten by the bug, have writing skills, and want to become an author, now is the time to take the plunge. Success lies in an organized, systematic approach, from writing to your final book publicity campaign. In many ways, the preparation process – what you do before you begin writing – can be the most crucial. It's when you identify your target audience and likely readers; being clear on them helps you write a book that will sell and interest its intended audience. Doing some research will help from the start One of the ways to better understand your target readers is to benchmark against what they're already reading. Your book will do best when it feeds their interest and is a logical next step (or an intelligent leap) from what's doing well in the marketplace today. People buy books to learn or be entertained; it's even better if you can do both. As you finalize your book and wo...

When you plan a book publicity campaign, timing is essential in attracting the desired attention from the media and target readers. There are no universal rights and wrongs, but there are better times to launch a book than others. The conventional wisdom is in the spring and fall release seasons, but given the level of competition in those months, it might be challenging. Consider it if anything about your book lends itself to launching in a quieter month. It's also helpful to realize that the media operates 365 days a year. So, you can earn coverage for a book anytime you launch it. Some books are seasonal, and it figures into their launch dates. For example, launching a gardening book at the start of fall might cost you attention. Putting it out in late winter on the threshold of spring when people are looking forward to gardening can improve your chances. Although consumption of print magazines is declining, some books still do well to seek promotion in them. For those, make su...