Smith Publicity Blogs

When you want to get people talking as part of your book marketing campaign, encouraging book clubs to read your work can help. Their members are among the most enthusiastic readers and often speak to others with similar interests. Because "word-of-mouth" advertising is helpful for book sales, you can count on club members to talk to other book-loving friends. Just like blogs and podcasts that cover virtually every topic, there are book clubs interested in every genre. It makes it possible to find clubs interested in your topic or story, and that will enjoy your work; therefore, it helps to be proactive. Sales and profit-minded authors often take steps to encourage and attract club interest. Providing sample discussion questions is the most popular, but other steps are also worth consideration. If you want to be more complete and well-rounded with your questions, consider producing a reader's guide with them. You can go as far as contacting some clubs directly with a tar...

With the COVID-19 pandemic safely in the rearview mirror, authors are returning and holding events to promote their books. Well-planned appearances at carefully selected stores can benefit your book publicity campaign. Fans who attend typically appreciate signed copies of your book, but there is an opportunity to do more. Making a brief presentation is a nice gesture, and it can be recorded and photographed for posting later online. Fans find social media posts about events and presentations of interest, and they keep your feed interesting. When done well, they can also spark online sales. Locations for signings and presentations can include chain booksellers, local independent stores, libraries, and other venues that relate to your book. Generally speaking, people have most interest around the time of your book's launch, but if you are a local favorite or your book is seasonal, you might have opportunities after the release period. When you plan an event, it's essential to pr...