Smith Publicity Blogs

In the broader world of book marketing , one of the more important opportunities lies on the back cover. If that sounds surprising, don't underestimate the value of your book's back cover blurb. If you're a first-time author self-publishing your work, do some research and benchmarking. You'll see other writers or their publishers coming up with well-crafted back cover blurbs that are compelling and motivating to prospective readers. When someone picks up your book in a store or clicks on it online, one of the first things many people do is flip to the back cover. The blurb is your chance to sell a copy of your book. Well-written blurbs can encourage people to open your book or click on a sample chapter to give it closer consideration. Marketers know the more information someone has, the more likely they will buy and read your book. The information from back cover blurbs is used prominently in eBook marketing and may be the most significant opportunity. Keeping keywords ...

If you ask book marketing pros today about blogs, nearly all will tell you bloggers can help promote books. One of the best things is the high level of engagement most people have with the blogs they follow. The close rapport bloggers have with their audiences means that when they mention your book, or you make a guest post on a blog, followers will become interested. In general, promoting non-fiction books is more straightforward because they are regarded as newsworthy more easily. However, bloggers interested in novels and other fiction books are willing to give them substantial coverage. Book bloggers (and video book bloggers) are enthusiastic proponents of titles they enjoy, and their followers seek advice about what to read. The coverage your book receives on blogs can take many forms. It can be reviews, a chapter or excerpt, giveaways if you furnish copies of your book or even a Q&A with you. Coverage for some books includes more than one, and if you receive a favorable revi...