Smith Publicity Blogs

Authors who self-publish their work can benefit from eBooks, and they can play a valuable role in the promotional mix. When you learn strategies for how to market your book , you'll see the value of offering an eBook. The exact online booksellers sell them and add very little to your cost of producing the book. When you need to excite an algorithm to get your book recommended to more people, running a deeply discounted eBook download promotion helps. Whatever the price, a download counts as a "book sale" and makes it appear you have worthwhile sales momentum. Like audiobooks, eBooks have a devoted following, although it is a small percentage of the overall market. To many people's surprise, printed books continue to command about 80 percent of the market. Therefore, the other forms are valuable when they play into promotional strategies. Many authors read the audio versions of their books, and it automatically makes sound bites that can be used in various ways. Succes...

Authors write book publicity for more reasons than it's possible to list. But for those who want to earn income and go with a safe bet, some nonfiction genres are appealing. Self-help, personal finance, cooking or dieting, and fitness are among potential book topics that have an easy time making news. The media and online media have screens, shows, and issues to fill, and books make excellent story subjects. You'll be covered when your book takes an interesting angle or makes a proclamation about a hot topic. As a result, if you're a profit-minded author, think carefully about the genre and your book's subject. As you write your book, consider target readers and its newsworthiness. Facts and data always make news and research-based information. The more built-in news hooks you maintain, the better the chances it will receive coverage. Taking a surprising or appropriately controversial view of a topic also helps you get attention. People are interested in novel views of...