When organizing a social media contest for authors, book marketing pros' main goal is to increase visibility and ultimately drive book sales. Contest planning begins with setting clear objectives and tailoring the contest structure to meet those goals effectively. It's important to carefully select the social media platform that best aligns with the contest's objectives. Additionally, defining the entry rules is crucial; for instance, if the intention is to build an email list, an email for entry is necessary to achieve the goal. When planning the content for the contest, always keep the target audience's interests in mind. The contest content should be engaging and relevant to their interests rather than solely focusing on personal preferences. Clearly outlining the prizes and the number of winners is essential. Consider offering merchandise related to your book, such as mugs or t-shirts, or signed copies as prizes. Providing a mention on social media to give the w...
Founded in 1997 by Dan Smith, Smith Publicity Inc. began as a one-person operation and has evolved into the most prolific and successful book marketing, book publicity and book promotion agency in the publishing industry. The firm has promoted over 3,500 books and authors – the most ever by a book publicity agency in publishing history. https://www.smithpublicity.com/