Smith Publicity Blogs

  Creating a well-rounded and impactful author's website is essential, especially if you're gearing up to launch your book and kick off a book promotion  campaign. While each website is distinct, there are common elements that target readers, potential reviewers, and media outlets often look for when they visit. By incorporating these elements, you can enhance your chances of running a successful marketing campaign and achieving sustained sales for your book. How much this matters depends on the goals you've set for your book project. Some authors want to sell copies, while others want the PR benefits. One of the most crucial aspects of your website is making it easy for visitors to purchase your book. You can sell directly on your site if you've partnered with an order fulfillment company and set up eCommerce capabilities. If not, simply embedding links to other booksellers throughout your pages is a straightforward alternative. Creating a dedicated page for each of yo...