Smith Publicity Blogs

                                                   With the rise of self-publishing, many more people are searching for details regarding successful book marketing. It is a puzzle: while the internet has created more book marketing platforms, it has also ushered in an era of many new titles. The promotion and selling of books are more accessible than ever before, but it has also never been more competitive. The most successful authors employ a combination of marketing methods, each one carefully suited to the book that's being promoted. Effective book marketing campaigns usually include traditional publicity techniques , all of which tend to be successful. For instance, radio and television interviews reach not only the station's audiences but new audiences, which can be increased through social media and links. Articles in newspapers and magazines...

It’s crucial to balance between promoting books and building an author brand. As the number of books published continues to grow exponentially, authors and publishers are finding new ways for how to market a book  successfully. The expert book marketers at  Smith Publicity  advise using a combination of methods to achieve the greatest success. That means the best strategic mix for a successful book marketing campaign combines online methods and with traditional media publicity. Blended media is a term that describes outlets with traditional distribution (TV, radio, magazines, newspapers) that also have an accompanying website. Interviews and stories become more compelling due to their increased audience reach through multiple channels. Their content can be linked-to an author’s  social media channels  to boost discovery and help make them more intriguing and valuable to their followers. Radio interviews, which may not at first seem thrilling, can be...

Publishing companies and self-published authors have many questions about which  book publicity  method is best. One of the biggest problems lies in whether using traditional media like radio, TV, newspapers, magazines for book publicity is still of value when compared to the internet. Our experts at  Smith Publicity  respond to that question with a loud yes: since traditional media also run high-traffic websites, any coverage they provide to a book or an author runs online too. Traditional media coverage tends to give a presumed endorsement for a book since the decision to include it in a story implies that it’s a topic of interest. These interviews and articles can have incredible value when trying to help potentially interested readers discover a particular book. The author is presented as an expert speaker on the book’s topic, possibly supporting future books and increased interviews. When  traditional publicity  is combined with significant online...

Considering the exponential growth in the number of books published each year, both authors and publishers are seeking the most cost-effective publicity plans. When it's time to review ways for how to market a book , virtual book tours are worth considering. Virtual tours preserve the benefits of an in-person book tour without costing authors the time and money connected to in-person travel. It also allows the author to interact with target audiences and journalists anywhere in the world without having to leave home. Also, virtual book tours have the unique ability to promote and book upcoming tour events through live chat sessions on social media. Book tours have always improved the ability of people to discover new books, and a shift to a virtual platform doesn't diminish the opportunities. Social media gives audience members a chance to submit questions ahead of time, improving the possibility that the topics covered during the discussion will profoundly engage t...