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How Did Virtual Book Tours Revolutionize Book Publicity?


20 ways to promote your book. How to market a book to spark sales with self-published book marketing tips by Smith Publicity

Considering the exponential growth in the number of books published each year, both authors and publishers are seeking the most cost-effective publicity plans. When it's time to review ways for how to market a book, virtual book tours are worth considering. Virtual tours preserve the benefits of an in-person book tour without costing authors the time and money connected to in-person travel. It also allows the author to interact with target audiences and journalists anywhere in the world without having to leave home.

Also, virtual book tours have the unique ability to promote and book upcoming tour events through live chat sessions on social media. Book tours have always improved the ability of people to discover new books, and a shift to a virtual platform doesn't diminish the opportunities. Social media gives audience members a chance to submit questions ahead of time, improving the possibility that the topics covered during the discussion will profoundly engage those who log on and attend; it's a win-win.

Virtual touring is efficient as well as inexpensive; it's far easier to add stops in difficult-to-reach locales or connect with groups that are influential but hard to reach. This increased flexibility helps the scope of the tour to be increased significantly, which brings better results overall. Also, because tour stops can be squeezed in with other promotional activities, the tour can be expanded to more locales. Niche groups and more advanced topics can be included when desired.

A virtual book tour is not enough on its own to successfully promote a book. Truly effective book marketing depends on a combination of approaches that work in sync. The more methods used to provide a target audience with details about a book, the more likely the opportunity to spark increased book sales. Often it takes more than one event to catch people's interest, and increased interest often leads them to buy books. Virtual Book tours allow nearly any author to introduce a new book to people anywhere around the world and inspire them to buy it.

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