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Books Sell Better with Excellent Cover Content


There is no doubt that a strong book publicity campaign will help books sell – but the content on the cover and jacket of the book itself is crucial also. The back cover copy should summarize the book nicely. Make sure to say enough, but for fiction books, don't go too far and give the plot away.  The objective is to entice people to read the book. For non-fiction titles, the author's credentials are vital. If you can, hire a professional editor to make sure the text is optimal. If you plan to use a photograph, make sure it is a high resolution, professionally taken image that aligns with the book's tone and genre.

Potential readers and book buyers are impressed by reviews included on the front or back cover of your book. The opinions of industry experts, respected book reviewers, or people with impressive and relevant titles mean a lot. However, don't include less weighty reviews such as one from an anonymous "Amazon reviewer." Some authors have even included a review from their mother that wasn't meant to be funny and tried to include them – which is not a good idea. The idea is to include interesting, pithy reviews that give interested readers more reason to pick up the book and buy a copy.

From a publicity and PR perspective, well-designed back covers with strong content such as interesting reviews quickly help the media understand more. They can communicate the book's tone, message, genre, why you, as the author, are qualified to write it, and the target audience.  For printed copies of your book, don't forget to include the title, author, and published on the spine. A nicely designed spine with the required information is critical to a book's presentation overall. Think about what happens if someone shelves your book with no title on the spine. It makes you invisible instantly.


For book cover inspiration, it's always helpful to visit a bookstore to see where the book would be shelved. Check online booksellers also, especially Amazon. How will your book cover look when compared to your competitors? Does everything about the book -- the size, shape, color scheme, tone, text, and images -- quickly define it to your target buyer? Also, make sure it has all the attributes other books have, including pricing, age range (for a children's book), and bar code with ISBN? The book's cover design and copy are essential to the first step in generating interest.

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