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Here's What Editors look for in a Book

                                        The best business book marketing services are handled by our business book publicists at Smith Publicity.


Well written and edited titles are the most successful when introduced with a powerful book marketing campaign. Editors watch for the same content that publicists do, which means a focused message, identified target audience, and differentiation. To arrive at your message, condense your book into one sentence and three supporting points. For audience identification, define your target reader precisely. Think also about what is referred to as an aspirational audience, which is when a book reaches unexpected readers and fans. To differentiate, think about what you are offering readers.

Before you write your book, hold yourself to a high standard of originality. Visit your bookstore or check out online booksellers. Read the table of contents of competitive titles. You need to write something original for your target audience. Editors stress the importance of creating an outline for your book before the writing starts. The outline can be one to two pages, or as long as 20 pages. At this stage, begin developing chapter titles, flow, illustrations, appendices, etc.  As you are writing, keep a list of where you're sourcing illustrations, images, quotes, etc. It will help later with permissions.

There are different specialties among editors, and although there are varying definitions for each type, here is a brief description: Acquisitions editors find and sign new authors for a publishing house. Developmental and substantive editors work with authors to develop books based on an outline or first draft. Their work helps make the book functional, logical, and clear for its readers. Copy and line editors make sure the manuscript meets style standards. They also correct grammar, spelling, and punctuation. Copy editors can also do basic fact-checking that is required for non-fiction genres.

Whether you are publishing independently or want to polish your work for presentations to a literary agent or publisher, a good editor can help. The traditional role of an editor is to take your manuscript and make it the best possible book. Whether you will self-publish or traditionally publish your work, finding a successful editor who can work with you to hone your message to your target audience is essential, The best ones also communicate the reasons for their suggestions. They are skilled in the type of editing you need. For many authors, working with the right editor has set them on a path of lifelong success.

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