Smith Publicity Blogs

Not all book marketing firms are alike, and some are better than others. But selecting the right one for you as an author depends in part on what you're looking for and your personality. If you're running a search for how to market a book , listings for quite a few firms will come up. Each one will present facts and testimonials about their success and their approach to book marketing and publicity. But it would be best if you also thought about your personality and how you work best. For example, do you like working with one person or prefer a team approach? It indicates whether a larger or smaller firm is right for you. Most book publicists are either a one-person operation or an agency with a group of marketing professionals. One advantage of the agency approach is the availability of many minds to collaborate on your project. But you may prefer a single contact person and a finite approach. Also, if you go with a one-person shop and the person is ill or not available on a ...

  For authors and publishers planning  book promotion services , social media is an essential consideration. An author's social media accounts are an excellent way to bring attention to a book and engage with prospective readers and existing fans. The objective is to build a following of interested readers and communicate with them to increase their books' interest level. A good stream of engaging social media posts will help develop long-term, authentic relationships. They encourage people to share news and information about your book with their friends online, which becomes a significant promotion. If you're an author pondering what to post on social media, you can include facts and bits of information you came across while researching your book.  Topics related to your book  that are in the news currently also can inspire excellent posts. Fiction authors need to be a bit more creative. One possibility is details about the book, such as the location where it is set...

  It's natural for authors to be book lovers themselves and, by extension, customers of their local independent bookstore. Therefore, when ramping up book promotion services  for a newly published work, getting it sold in the local book shop is often a priority. With the recent explosive growth in self-publishing combined with new titles from traditional publishers, there is intense competition for shelf space at brick-and-mortar stores. Therefore, it takes some finesse to get your book into a store's inventory. Researching a store before visiting them the first time may make a big difference. Begin by making sure to contact the right person at the store about your book. If you're able to visit the store in advance, have an idea about where your book might be shelved within their inventory. Every bookseller has at least one buyer, and a phone call to them is the customary first step. You'll likely be required to make an appointment to visit in person. During the mee...