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How to Get a Book Sold at Local Independent Bookstores

 


It's natural for authors to be book lovers themselves and, by extension, customers of their local independent bookstore. Therefore, when ramping up book promotion services for a newly published work, getting it sold in the local book shop is often a priority. With the recent explosive growth in self-publishing combined with new titles from traditional publishers, there is intense competition for shelf space at brick-and-mortar stores. Therefore, it takes some finesse to get your book into a store's inventory. Researching a store before visiting them the first time may make a big difference.

Begin by making sure to contact the right person at the store about your book. If you're able to visit the store in advance, have an idea about where your book might be shelved within their inventory. Every bookseller has at least one buyer, and a phone call to them is the customary first step. You'll likely be required to make an appointment to visit in person. During the meeting, be ready with answers about how your book is being promoted and distributed. If your book is being sold at national chain stores, you can include the information on the sell sheet you send to the buyer by mail or electronically.

Local bookstores need traffic and are enthusiastic about events. When you're able to speak with the person coordinating events, you'll need to follow up with an event proposal – ideally, you prepare one before making the initial outreach to the store. You will need to have a good pitch about why your book is unique, even if you're a successful author already. If you offer a brief presentation in addition to a signing, your proposed event will be more appealing to most stores. Anything that attracts customers and gives them a reason to extend their visit to the store is viewed favorably by most people.

Most local bookstores are members of industry groups that help to promote them. Authors are permitted to become members, and the association provides opportunities to meet and network with multiple store owners. If you are accepted for an event, observe good etiquette. For example, don't hand out bookmarks at an event saying your book is sold on large, online booksellers. Be detail-oriented in your planning and make sure every present and do is complementary to the store and its customers. Building excellent relationships with local bookstores will benefit you in the long run.

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