We spend a massive portion of our budgets attempting to find readers in the vast, overcrowded digital marketplace. We fight the algorithms daily, hoping to place a digital advertisement in front of someone who might be interested in our genre. We frequently ignore a completely different sector of the industry that operates entirely in the physical world. Subscription box services have grown into a massive retail category, delivering carefully curated packages of physical items directly to consumers' doors every month. These services represent a highly lucrative opportunity for us. If we can successfully place our titles inside these thematic boxes, we guarantee that our work is physically delivered to thousands of paying, highly targeted readers simultaneously. The appeal of subscription boxes lies in the curation process. Consumers pay these companies specifically because they trust their taste and their ability to select high-quality items. When a curation team includes our manus...
Founded in 1997 by Dan Smith, Smith Publicity Inc. began as a one-person operation and has evolved into the most prolific and successful book marketing, book publicity and book promotion agency in the publishing industry. The firm has promoted over 3,500 books and authors – the most ever by a book publicity agency in publishing history. https://www.smithpublicity.com/