Smith Publicity Blogs

There's no doubt that children's titles require specialized  book marketing  programs. But when they become hits, you can expect to sell copies for many years to come. It's a fact that children's books are some of the most enduringly popular works ever published and have earned millions of dollars for their authors and publishers. Because kids don't buy books for themselves, you need to reach the parents, grandparents, teachers, and librarians who do. Even though children's titles stay on backlists for years, the most incredible publicity opportunity is customarily when they are published, so don't wait to start. Starting with school visits can be an excellent idea when you begin promoting a children's book. You can share your story with kids with their teachers and potentially school librarians in the background. If your visit and reading of your story go well, word-of-mouth will get you invited to more schools and build momentum. If you can prepare han...