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Promoting Children's Books for Success


There's no doubt that children's titles require specialized book marketing programs. But when they become hits, you can expect to sell copies for many years to come. It's a fact that children's books are some of the most enduringly popular works ever published and have earned millions of dollars for their authors and publishers. Because kids don't buy books for themselves, you need to reach the parents, grandparents, teachers, and librarians who do. Even though children's titles stay on backlists for years, the most incredible publicity opportunity is customarily when they are published, so don't wait to start.

Starting with school visits can be an excellent idea when you begin promoting a children's book. You can share your story with kids with their teachers and potentially school librarians in the background. If your visit and reading of your story go well, word-of-mouth will get you invited to more schools and build momentum. If you can prepare handouts or materials the kids can take back to the classroom or home; you may spark book sales. While reading and meeting kids, someone can take pictures or record a video posted to your website or social media as excellent content.

Awards matter in any genre, but they can benefit children's books. The good news is there are various competitions you can enter, and if you win, the award sticker appearing on the cover can help sales. It's also something you can post on social media, list on your website, and pitch to the press. In an era where content is king, having awards to cite is useful. Libraries also figure prominently into the mix for children's book marketing. Never be shy about starting local and donating a copy of your book to the nearest library. You can also offer to be a reader if they have a children's story hour.

Media outreach for children's books is different from other genres, but you can target media read by parents, grandparents, teachers, and librarians. Some carry news of new children's books, and having your included gets the title in front of the right audience. If you hire a publicist, they can assist with media placements, although they will be fewer than for adults books, especially nonfiction titles. It's important to be well-rounded in your marketing approach and reach potential buyers as many places as possible. Word-of-mouth (in-person and online) sells books, and you need to get people talking.



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