Self-published authors take on added responsibility for their books' success, and a big part of it is planning an effective book marketing campaign – or hiring a PR firm to develop one. It's a multi-step process, and familiarizing yourself with crucial elements of it in advance helps. If you haven't already, create social media accounts on two platforms, begin posting, and attract followers. You'll also need to launch a website, ideally doing so in advance of our book launch. Having an established "online platform" will play into other parts of your marketing effort. Many things need to work together well. As you finalize your book, give it all the advantages it would have if coming through a traditional publisher. Specifically, it means working with a seasoned editor and finding a cover designer to help you with an appropriate design. Book PR pros remind authors to find experienced cover designers. If you have a friend who dabbles in design, entrusting them ...
Founded in 1997 by Dan Smith, Smith Publicity Inc. began as a one-person operation and has evolved into the most prolific and successful book marketing, book publicity and book promotion agency in the publishing industry. The firm has promoted over 3,500 books and authors – the most ever by a book publicity agency in publishing history. https://www.smithpublicity.com/