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The Author's Book Promotion Checklist


Self-published authors take on added responsibility for their books' success, and a big part of it is planning an effective book marketing campaign – or hiring a PR firm to develop one. It's a multi-step process, and familiarizing yourself with crucial elements of it in advance helps. If you haven't already, create social media accounts on two platforms, begin posting, and attract followers. You'll also need to launch a website, ideally doing so in advance of our book launch. Having an established "online platform" will play into other parts of your marketing effort. Many things need to work together well.

As you finalize your book, give it all the advantages it would have if coming through a traditional publisher. Specifically, it means working with a seasoned editor and finding a cover designer to help you with an appropriate design. Book PR pros remind authors to find experienced cover designers. If you have a friend who dabbles in design, entrusting them with your book cover can be risky. Each genre has conventions about covers, and while you want to be ahead of the curve, you also want to fit well with other competing titles. Small details matter when finalizing your book; take them seriously.

Most books today are sold online, which means taking your book and author pages on prominent websites seriously is a must. The internet likes longer-form writing for search engine optimization. Therefore, if given a 750-word space, do your best to fill it with as much high-quality content as possible. Remember keywords and keep your wording easy to read and user-friendly. Being overly brief or skipping sections can make search engines regard your page as lower quality and pass over it. Take a look at your competitors and see what they have done, especially the ones who are successful.

Because books can't sell themselves, you, as the author, need to be active and visible in your marketing campaign. The broader acceptance of virtual interviews after the coronavirus pandemic has simplified book tours. Many appearances now occur virtually from the comfort of your home or office. It saves money and travel time, allowing you to make more appearances than you could in person. Your campaign can also go international much more easily than if you were to travel. Wherever your target audience is watching or reading, it's helpful for you to appear and discuss your book. 

Business Name- Smith Publicity, Inc.

Address- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034, United States

Phone- +1 856-489-8654

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