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All the Things Author Websites Need to Sell Books



The most effective author websites are visited by thousands of people weekly. If you're reading articles about how to market your book, this is written for you. Making your author website work well is essential. It's your online hub of information for anyone interested in your book, the media included. With a continually increasing number of people searching online for book and author information, you must provide an excellent website. It must contain relevant content in a user-friendly format. Keywords must be included to help your site appear in search engine results.

The best author websites connect interested readers with books and make it easy to buy them. Your site needs a page that provides a fast click-through to an inline bookseller. It should also have the cover images in a size that is easy to view on any device – especially smartphones. Because building an email list is crucial to current and future success, requesting site visitors' emails is standard procedure. Don't make your request onerous or ask for too much information. Email and first name will do for promotional purposes. The more email addresses you collect, the sooner you'll have a valuable list.

Other excellent author website content items include a well-written bio, images, book excerpts, and links to media coverage. One of the significant values of traditional book publicity campaigns is their ability to generate coverage that can be repurposed online. Prospective book buyers are impressed by media coverage and favorable reviews. Making sure to post them on author websites and social media is always a good idea. A calendar of events and appearance helps keep fans informed and depending on the amount of traffic to your website, you can get more people to your events.

While some things about a book marketing campaign may vary by author, the need to have an excellent website applies to all. Even the world's most legendary authors today have websites with the required information. While they may have the luxury of a publishing house to set them up, no one is exempt from having an online hub of information. Also, websites allow authors to communicate directly with the fans without a filter from the media. For that fact alone, many people are pleased with the freedom offered by author websites. Both you and your books will benefit.

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